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14 Sep

Jawas Invading New York City to Promote the Star Wars Blu-Ray

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In order to commemorate the release of the Star Wars saga on blu-ray later this week (Sept. 16th), Lucasfilm and 20th Century fox are partnering with the renowned cos-play group the 501st to unleash Jawas on the city of New York.

This is a kind of cool thing if you happen to live in New York.  On Thursday (the 15th) between 9am and noon, Jawas and Stormtroopers will be running amok in the mid-town/Times Square area of the city.  Here's the breakdown:

A rogue group of Jawas, passionate scavengers native to Tatooine who seek out technology for sale or trade.  Jawas are easily identifiable by their brown hooded robes, glowing yellow eyes, and small stature.  The Jawas will be accompanied by Imperial Stormtroopers from the 501st legion who will protect New Yorkers from being swindled by the Jawas.

Star Wars blu-ray

In all, it's really just a cool chance for some photo ops for Star Wars fans, especially the kiddos.  While they won't actually be giving away real copies of the blu-rays tomorrow, it's still a fun way to promote it.  I only wish they included more cities in this promotion.

So if you're in the New York area and happen to get you're picture taken with a Jawa or Stormtrooper, send it on in to us here at TMP.  If it's funny or unique we'll even throw you a free movie that we have laying around!

-Jordan

Jordan Maison

Jordan Maison

A film/video editor at heart, Jordan dips his hands in many areas of filmmaking, including producing and VFX, all run from his personal production company Solid Studios.

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