If there's one thing the internet has taught is, it's that cats are freaking adorable.  No matter the situation, no matter the cat, no matter the video quality, cats have the power to make people go "Aww!" whenever the hell they want to.  Puss in Boots is completely aware of this, and is using this stigma to its advantage.  Well, I think its a dirty, awful marketing move and I want no part...aww, he's slurping milk!